Talk of The Villages Florida - View Single Post - Honda Dealers
Thread: Honda Dealers
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Old 02-04-2024, 10:07 AM
BrianL99 BrianL99 is offline
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Quote:
Originally Posted by Maker View Post

Also, be aware that the invoice price is higher than what dealers actually pay. There are sales incentives, the dealer hold back, marketing assistance, and other money the dealer gets (or never pays) that makes buying below invoice still profitable for the dealer.

Selling an ICE vehicle for under Dealer Invoice isn't profitable (except in extremely rare circumstances) and any dealer that's doing it, won't be around for long. Of course, you could always buy an EV and a dealer will do almost anything, to get you to take one off his hands.