hmmm, i suspect that those visa fees charging the customer, though small, are all adding up to big bucks. And the credit card company game is to stick higher fees to vendors, and enticing their customers with higher rewards back! Remember, its about a duopoloy, and they have to grow, and if volume doesn't change, then vendor fees must go up. And if the marketing departments are battling for customers with higher cash back, then the vendors take the hit.
And last time I checked, Leesburg utilities, wasn't a commercial company, but a government entity, with a fixed tax based budget. So convenience has a profit motivated free enterprise cost over free, who would have thunk it?
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