I especially enjoy Heinz ketchup on french fries having first tried putting ketchup on them while in high school. I enjoy it on hamburgers and an occasional hot dog but never put it or A1 sauce on a steak which many people do.
From Charlie Munger:
CM: "It was very interesting. It's something about the flavor of ketchup on a goddamn fried potato that people aren't really willing to change brands over. They want Heinz. And so we could raise the price of Heinz. Pretty much any, but you try to raise the Kraft cheese and everything goes into rebellion, including the final customer, the housewife. They don't care that much about whether the cheese is Kraft or not."
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"No one is more hated than he who speaks the truth." Plato
“To argue with a person who has renounced the use of reason is like administering medicine to the dead.” Thomas Paine
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