Quote:
Originally Posted by Dusty_Star
The advertising world is still in chaos, due to the meltdown of traditional media outlets, caused mostly by the internet, ad execs are looking for ways to spend their ad dollars (magazines used to soak up a lot of money, television even more, & so on). They are chasing after clicks with abandon. I expect it will settle down when they either realize it is working (bringing in more sales) or not. Or perhaps they will gain sophistication & figure out what works & what doesn't. Right now, the content suppliers & monitors who count the 'standard influencer calculation method...' have the upper hand. But some of the earlier comments have it right, one is more entertaining than the other, hence more clicks.
|
We have 2 Billboard sites on the primary access to the City of Boston, 2 miles outside the city. Prime location. Rental rates on those boards keeps going down, year after year.
With commuter traffic at a standstill, folks apparently aren't looking up to read the billboards, but looking down and "clicking" on their phones.
