[Shipping up to Boston]

Originally Posted by BrianL99

We have 2 Billboard sites on the primary access to the City of Boston, 2 miles outside the city. Prime location. Rental rates on those boards keeps going down, year after year.

With commuter traffic at a standstill, folks apparently aren't looking up to read the billboards, but looking down and "clicking" on their phones.

Clear Channel doesn’t ‘paper’ billboards anymore. All digital. So instead of having a crew set up a single image that’s sits there for a month at a time....digital ads can cycle thru multiple times, multiple advertisers....in less than a minute. Much like social media. You’re correct though, it’s now a lesser medium but it’s also a much cheaper one to advertise with.