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Old 03-19-2024, 04:05 PM
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Originally Posted by BrianL99 View Post
Only partially true. All billboards in MA are regulated by 2 distinct entities. Outdoor Advertising & Signage (part of DOT) and the local city or town. There are locations where electronic boards are not allowed and all localities place limits on how many (or which) boards can be electronic vs fixed. The electronic boards are hugely expensive and the only way to amortize the costs, is to break the advertising up in smaller segments (which effects their rental potential).

Clear Channel is our tenant and one of our boards was their 1st ever electronic billboard in MA. They pay dearly for the privilege of having their signs on our property, two of only 12 approved locations in the city.
Sweet deal! Lucky you. If only I knew then what I know now!