Quote:
Originally Posted by BrianL99
We have 2 Billboard sites on the primary access to the City of Boston, 2 miles outside the city. Prime location. Rental rates on those boards keeps going down, year after year.
With commuter traffic at a standstill, folks apparently aren't looking up to read the billboards, but looking down and "clicking" on their phones. 
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I think a small part of that decline is also because yard signs have gained popularity. Just put out a free cheap yard sign on someone else’s property, right of way, or utility pole without permission and wait for the phone to ring.