A seller has a lot of leverage when negotiating a listing contract. I never accept the broker's boilerplate contract. At a minimum, I want a written marketing plan for selling my house, a 3 month contract (not 6 months), and the right to fire the company if I lose confidence in them, with no penalty for doing so. If the broker won't negotiate the contract, I will hire another broker. Also, I want to hire one of the most successful agents in the company. Why hire an inexperienced sales agent when they all charge the same commission? And, I want the agent to recommend the listing price. That should be their job.
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