[Shipping up to Boston]

Originally Posted by BrianL99

Here's the greatest insight I ever heard in a Golf shop and evidence that this business knows and understands the customer base in The Villages.

I was in Johnny's Birdie shop one day. (He's a great guy, played the PGA Tour for a couple of years).

I'm shootin' the breeze with Johnny and lady walks in with her husband. One of Johnny's sales staff approaches the woman and says:

Staff: "Can I help you?"

Customer: "Yes please, I'm interested in some new hybrids."

Staff: "What color did you have in mind?"

Nailed it!