A word of warning about discounts. I stopped by a duty-free shop on a recent cruise to Jamaica. I decided to get some rum and everything was 60% off. Great deal, huh? I bought two bottles. I decided to check the Total Wine price on the way back to the ship. TW wanted only half as much as much to buy them!
Another example. A department store in Denver would have occasional sales where they would have deep discounts. The deal was, however, that they never charged the manufacturer’s list price when the sale wasn’t running. For the sales, the discount was from the suggested price—not their regular price. It really wasn’t a discount.
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