Quote:
Originally Posted by OrangeBlossomBaby
Sponsors pay to advertise. They pay, whether someone looks at their ad or not. They get some revenue return from click-throughs (people who click on the ads to see the website of the advertiser).
So they don't lose anything by my choosing not to look at them. And they won't gain anything from me, if I didn't have an ad blocker since I'd never click on them anyway.
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It doesn't work like that.
Every web page served to you contains both the content, plus links to ads. Those links have a unique identifier embedded within it, that specifically tags the web page source that requested that ad. That tag is used to generate the payout to the web page host.
So when ads are blocked, that unique identifier never makes it to the ad server, and web host does not get paid.