He caters to a gullible and oblivious clientele. I don't fault him or any of the others that do it across the country. That's good marketing. The majority of the legal community was never synonymous with decorum and decency anyway.
When I was growing up in the northeast, attorneys weren't allowed to even advertise til '77 thanks to SCOTUS...phone book listing and WOM were the only mediums prior to that.
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