First off, Dunkin is a great company. Grew up with it and it is still headquartered south of Boston. I will say the donuts are not their first priority these days (thus why it’s been reimagined to Dunkin...from Dunkin Donuts). I remember when they were cooked on site instead of the central manufacturing facilities used today. If it’s even a possibility, for a franchisee, you need 250K in liquid assets and a net worth of 500K per store (depending on market). These are not mom and pop stores....they’re money makers.
That said and to the OP post....I’m guessing what you experienced was just bad communication or lack there of. Marketing has nothing to do with it.
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