Quote:
Originally Posted by ithos
You very well may be right but there are other unique factors to The Villages that they may consider if they are astute:
Most people that live here have substantial revenue sources outside of Social Security and were in the middle to upper middle class when they retired.
The average home value in TV is well above 300k and is in a densely populated area that is experiencing significant expansion
The combined population of Lake and Sumter counties is over 500k.
The healthcare industry which have higher than average incomes is booming.
The logistics and distribution sector is growing rapidly.
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I'd say the folks at Trader Joe's are fairly astute. I've never seen one of them close up.
I suspect you've never been in a TJ's, because your characterization of the TV market, runs contrary to TJ's demographic.
TJ's typically opens new locations in established areaa, not those under going "expansion". Every one I've ever seen, is in an area with a much higher per capita income than TV, with much more expensive homes.
Raw population #'s aren't very relevant, their market analysis is predicated on how many people in their desired demographic, live within 30 minutes of a potential location.
The "average" TJ customer, is a White or Asian, 44 year married female, who earns over $80,000/year. Not many of them in TV.