Quote:
Originally Posted by BrianL99
I'd say the folks at Trader Joe's are fairly astute. I've never seen one of them close up.
I suspect you've never been in a TJ's, because your characterization of the TV market, runs contrary to TJ's demographic.
TJ's typically opens new locations in established areaa, not those under going "expansion". Every one I've ever seen, is in an area with a much higher per capita income than TV, with much more expensive homes.
Raw population #'s aren't very relevant, their market analysis is predicated on how many people in their desired demographic, live within 30 minutes of a potential location.
The "average" TJ customer, is a White or Asian, 44 year married female, who earns over $80,000/year. Not many of them in TV.
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I have been to Trader Jacks numerous times and yes the average customer is probably around 44 because I have observed plenty of shoppers who are boomers, millennials and younger. The demos usually match the surrounding area.
When people get older there is a tendency not to stay out as late but their food preferences don't change that much unless they have to live on a smaller budget.
Great food selection at lower prices will always be a draw to all ages. We are talking grocery stores not hip nightclubs.