Do they claim it to be locally grown? Probably not, its more likely just implied by the venue. And what does locally grown mean? I am assuming it means somewhere in the southeastern part of the united states, but who knows?
I don't imagine the vendors at a farmers market are themselves farmers.
Thye psychology of a farmers market is very real. A fresh vegetable purchased from a farmers market will taste better than the identical item purchased from Publix. People think they are rational and immune to this, but they are not.
But it does depend on believing in the image. The good taste comes from image that the vegetable is fresh and grown with love in a local garden. If this idea is destroyed because it is determined that the vendor is buying produce from a supermarket or wholesaler and selling in a wooden stand then the identical produce that was great last week, will stop tasting as good.
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