Quote:
Originally Posted by ElDiabloJoe
The Villages is unhappy because they have lost control of the narrative. They slipped and fell behind because they were not proactive enough (i.e. investing in, hiring, for, budgeting for, etc.) in their P.R. and marketing. They probably figured since they owned the media (trademarked name, the radio station WVLG, the daily newspaper, all the glossy quarterly updates, etc.) that they controlled the message.
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There’s something to this.
Messaging has changed and speed at which messaging is delivered has changed - and it has changed fast in the last 5 years.
TikTok, YouTube, drones, Insta, etc - the potential customers of Villages homes are all using them (the buyer isn’t someone watching the 12:00 news in Illinois waiting for The Villages commercial to come on) and want information on their schedule, not on the schedule of the developer.