Quote:
Originally Posted by bopat
I remember back in the 1990s when Walmart had a lot of USA made products.
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Indeed, it was their claim to fame. Back in the ‘90s, Walmart leaned hard into the “Made in the USA” angle, and it was a big part of their public image. Sam Walton, the founder, kicked this off in the ‘80s with a campaign called “Bring It Back to America,” pushing suppliers to source domestically. By the early ‘90s, Walmart was plastering “Made in America” signs in stores, running ads with patriotic vibes, and claiming they were boosting U.S. jobs. A 1992 annual report bragged they’d added $1.5 billion in American-made goods that year alone. It wasn’t just PR fluff either—estimates from that era suggest 80-90% of their inventory was U.S.-sourced at one point, per trade journals and old news clips.