No longer what it used to be, for better or worse.
We want the kids. We want the families. We want the over-60 crowd. We want the college students. We want them all," Torelli said. "The best way to do that is to appeal to all those different demographics."
Among the ways to revitalize the brand: Create universal standards for servers and hospitality staff, standardize the menu offerings and do away with weekly bikini nights, Kiefer said.
Hooters chain will ditch bikini nights for the over-60 crowd plus families | Fox News