This can be a form of scam called "Negative Option Marketing". The Florida Attorney General and the Federal Trade Commission have been working to control this type of thing for some time now, but it is not yet well regulated.
At present, the FTC rules state: "The FTC noted that companies are required by law to, “clearly and conspicuously disclose, before asking for money or billing information, all costs, all conditions regarding a product or service, and all terms and conditions of any offer with a negative option feature.”
The Florida Attorney General, on his web site, advises consumers as follows: "How to Protect Yourself: While these plans may, at first, appear enticing because they offer reduced price or "free" merchandise, be certain you understand the overall cost. For example, be certain that to receive the "three free compact discs," you can afford the six you MUST purchase within the three month period. If you subscribe, be certain to keep a copy of the seller's promotional materials and the contract. This will become a quick reference if questions later arise. Be certain you understand the return deadline to the seller to "CANCEL" the selection. Otherwise, you may be bound to keep and pay for the item. Book or Record Clubs, where you agree to the negative option plan, are different from sellers that automatically charge for an item you have not ordered. For example, Congress has outlawed Negative Option marketing by cable television companies; and Florida has adopted a "Free Gift Law" where you can keep unordered merchandise with no obligation to pay for it."
That's putting an awful lot on consumers but, unfortunately, that is the law at present. Watch out for yourself because no one else will.
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