Quote:
Originally Posted by Rainger99
If it were just the logo change, people would probably not be calling it woke.
There are other factors.
In 2023, Cracker Barrel posted a social media image of a rainbow-colored rocking chair to celebrate Pride Month. They also sponsored Nashville Pride in 2024.
In addition, they still promote DEI policies and they have received a high score on the Human Rights Campaign’s Corporate Equality Index.
Rather than focus on woke issues, they should probably improve the quality of the food and focus on prices.
You have to know your customer.
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Yep.
Just ask Bud Light, Target, Disney....
If you in effect abandon the values of your customer base in pursuit of something else, no matter just what that "something else" might be or how much you purport to value it, odds are you'll pay a financial price. It has happened too many times to just dismiss it out-of-hand.