Talk of The Villages Florida - View Single Post - Are Primary Care Physicians "Loss Leaders" or "Marketing Dupes"?
Thread: Are Primary Care Physicians "Loss Leaders" or "Marketing Dupes"?
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Old 08-24-2025, 10:03 AM
BrianL99 BrianL99 is online now
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Quote:
Originally Posted by Gig1414 View Post
Retired CFO of a hospital system here. ...

We always lost money on the PCP line of business, and when reporting these results to the Board, I began to refer to the PCP’s as our “sales force”. They got this, and understood that it was a supply/demand issue, and PCP’s were needed to feed our Cardiac, Oncology, Orthopedic etc. programs.
Hence the title of this thread. I assumed that had to be the process. The PCP gets the patient in the door and into the system .... the revenue is in the "after sell".

Selling the patients the extended warranty!
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