certain "active" investors sold the stock in a reaction to get out prior to similar financial results to other "woke" interpreted corporate actions, which have backfired with slowing sales by its customer base. This type of investment reaction is very normal in today's environment. Knowing your customer base is extremely important. . and investors who have factored company's customer base would expect that this announcement might affect their customer base in a negative way.
shoot first, ask questions later. .
The "active" investors know who the CEO is, know the customer/consumer sensitivities by company, and have sales and profit projections which provide a present and future value of the company, sold enough shares into a balanced supply/demand moment to move the stock lower. . . that is all. . nothing more, nothing else. .
simple as that. .
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