The following comes directly from their Director of Business Development: "Since 2018 Grown has existed to provide residents of The Villages and the surrounding community with hyper-fresh, nutrient dense foods to support a healthy, active lifestyle. Due to the sheer size of the farm, wholesaling produce was necessary to fill up all the greenhouses. While this necessary strategy benefited communities throughout Florida, it moved the farm away from its original purpose of providing fresh produce direct to residents of The Villages. In August 2025, the farm closed its regional wholesale operations to return to its roots - providing freshly harvested produce direct to residents through Provisions Grocery & Essentials (we rebranded our Grown store in Sawgrass last October). We hope you will visit us at Provisions Grocery & Essentials for your Grown produce favorites. Grown produce is still being grown in the hydroponic greenhouses on the corner of 44 and Morse as they always have been."
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