[Aces4]

Originally Posted by BrianL99

The company I consult for, owns 17 New Car Dealerships. I've built 15 of them.

I was working in the Automobile business, since August 1972. I was 19 year old salesman.

So that's 53 years, in and around the business.

Kia & Hyundai are 3rd Tier Manufactures. If you're a used car dealer and want to become a New Car Dealer, the easiest place to start, is with a 3rd Tier franchise (there are 4th Tier, like Fiat).

The quality of ownership and management at a 3rd Tier manufacturer, is vastly different from a Tier 1 or 2 Dealership. Stands to reason, doesn't it? No different than shopping at a first class men's shop or shopping at Beall's or similar.

The odds are, if you stop at a Mercedes, BMW or Lexus dealership, you're going to treated well ... less so at Chevrolet, Nissan, VW, etc. Toyota is right about the demarcation between 1/2. Most of them are very professional.

When you get down to the Kia/Hyundai realm, you're 1/2 step up from a Used Car Dealer & the odds are, the owner was a Used Car guy, not so long ago. The second you walk into a Dealership, you should be able to tell the difference.

I'm not impressed by snobbery but by reliability, styling and features. KIA makes some great vehicles, pricing is better and their warrantees are honored. Yeah, my Lexus RX had a beautiful price tag, a lot of bells and whistles of which 80% I don't care for and I don't have to sit in a massage chair with snackies and beverages to have my vehicle serviced every time. There is a lot of room in the market for Kia vehicles and I'm more impressed by the product than by the snobbery. Pretentiousness isn't my bag.