[Aces4]

Originally Posted by BrianL99

When I said there were "Tiers", I wasn't necessarily referencing "quality".

The Tiers are based on public perception, time in the market, customer satisfaction, dealer profitability, Manufacturer support ... a lot of things go into the equation and manufacturers (name plates) move up and down.

It was that long ago, Subaru was a 3rd Tier, now I'd put it in the 2nd Tier, depending on geographical location. VW has move up & down between 2/3. Hyundai is now upper echelon of Tier 3, Genesis has helped it.

Not everyone will agree with how our organization sees the Tiers, but we represent almost all the 2nd Tier Manufacturers, with only Mazda being marginally out of that Tier.

There's more than enough room in the market for Kia. I was perfectly fine spending 100K+ for my BMW and when it's been serviced, I better be sitting in a leather lounge chair, while I'm waiting for them to bring me my loaner BMW. Same with my Acura (bottom 1st Tier).

This is funny to me, snobbery tiers. The real funny part is that the younger generation is so much wiser on the whole to this money thing. The couple that owns the Kia I spoke of could easily have your BMW or two but they are young, financially stable and living the life they enjoy without sweat and waving their status around. It feels to me like the younger generation is so much wiser and on to the older generation's hang ups.