Quote:
Originally Posted by BrianL99
When I said there were "Tiers", I wasn't necessarily referencing "quality".
The Tiers are based on public perception, time in the market, customer satisfaction, dealer profitability, Manufacturer support ... a lot of things go into the equation and manufacturers (name plates) move up and down.
It was that long ago, Subaru was a 3rd Tier, now I'd put it in the 2nd Tier, depending on geographical location. VW has move up & down between 2/3. Hyundai is now upper echelon of Tier 3, Genesis has helped it.
Not everyone will agree with how our organization sees the Tiers, but we represent almost all the 2nd Tier Manufacturers, with only Mazda being marginally out of that Tier.
There's more than enough room in the market for Kia. I was perfectly fine spending 100K+ for my BMW and when it's been serviced, I better be sitting in a leather lounge chair, while I'm waiting for them to bring me my loaner BMW. Same with my Acura (bottom 1st Tier).
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All very interesting. I didn't know anything about "tiers" before.
My last car was/is a low-end Mercedes (GLK) and I was treated well by the dealer. Service is expensive, but they give you snacks, a nice work area with desks and charging ports while you wait, and they wash the car. They will also give you a loaner if you want. I never have bothered, because you generally need to give them more notice on your service appointment and it is just as easy to bring my laptop and work in their lounge.
I then bought a Hyundai Palisade because I wanted a bigger car to carry stuff and people on road trips to Florida; and I didn't want to spend $100K. But they also treat me very well. Service is much less expensive than the Mercedes, they also give you snacks, and they also have a nice lounge area where you can work and they also wash your car. I don't know if the loaners are free I haven't asked...probably not.
I am sure some of it is my lack of sophistication, but I haven't noticed a very big difference between my Mercedes dealer (tier 1 i assume) and my Hyundai Dealer (tier 3 as I have just learned)