I saw it and had a clear view of it, but I couldn't make out what it was trying to write either. It started to look like a number rather than a word by the point I lost interest and stopped watching. I hope no one paid big $$$ to get their message across.
I have seen other sky writing where a group of planes flying in formation emit short bursts of "smoke" as they fly from left to right to create whole characters as they fly. This provides much more legible writing and doesn't take as long so people's interest isn't lost.
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