Clearly the health insurance industry has been demonized by the Obama administration and been in the crosshairs of 'reform'. I do not know what profit margins they operate under and knowing some facts here would be helpful. However (and here is the point of this post), no company can be 'forced' to sell or market a product... in this case health insurance. Just like no company can be forced to sell hurricaine or property ins. So, it is possible, that as this all unfolds over the next decade, companies such as Cigna, Aetna, Human etc may simply decide there is no profit incentive left in the health ins market and quit selling that product. Then what?