And he does just what demagogue's do. Attach emotion-triggering but meaningless labels to people, institutions and the actions of others. And demagogues get attention from the public, essentially surprise or shock that anyone would say something so outrageous. You could also say it's the "National Inquirer syndrome".

Unfortunately, in an all out attempt to defeat health care reform, a number of Congressmen resorted to these tactics and only reduced the collective esteem and respect for the legislature to perhaps it's lowest level in history.