Talk of The Villages Florida - View Single Post - Local Real Estate Agents re TV Relocation Service
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Old 05-31-2010, 07:17 AM
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Quote:
Originally Posted by getdul981 View Post
Isn't the commission the same whether it's sold by the listing agent or split between two or three? BTW, we've thought of offering a $1000 bonus to the selling agent. What do you think?
Correct, the home owner would pay the same amount of commission.

My point was that if a referral amount is being paid by the listing agent to the Relocation Service, there is less commission for the listing agent to split with the selling agent. A listing agent might be a tad more motivated to spend personal money on expensive advertising if the commission amount isn't being split with a Relocation Service.

If you are having difficulty selling, your listing agent will probably ask for a price adjustment (haha, this means a reduction). Instead of reducing the list price, I think that offering a $1,000 bonus to the selling agent is a brilliant strategy. It will ensure that selling agents pick your home to show first, above others in the same price range.

I was in the business for a lot of years, now thankfully retired. But I've seen that strategy work well many times.
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