Ice cream sales require an extremely high volume of business to succeed.
You will notice that the "outparcels" around Bruster's (with the exception of the gas station) are empty.
Back when Bruster's was first planned, information was provided to the owners that those outparcels were committed. Apparently that information was not true. As a result of the misinformation given to the owners, they are now out of business and the residents are losing a wonderful treat.
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