[redwitch]

I'm not sure what the point is. I imagine that probably one in a thousand reads the ads, the rest trash them. This has pretty much always been the case, including the waste of money to print and mail them. Today, you can pretty much say the same for political ads on TV -- we can quickly skim through them with our DVDs and DVRs.

Is it a waste of money? Yes and no. Most have pretty much made up their minds how they will vote (if it at all) long before the candidates are known or shortly after. A few, however, do read anything and everything they can about the candidates -- those are the ones targeted by the brochures. So, they can make a difference.

Personally, I'm more upset that the ads end up in the trash rather than in recycling.