I have been watching the political ads on TV, in the newspaper, and through direct mail. It's not that they influence me, they just amaze me. (Not content - volume.)
Can any regular business get any TV time for ads? It seems like every break is one political ad after another. I wonder if they shorten the news broadcasts by a couple of minutes to fit in more ads?
I can't begin to guess how much money goes into these campaigns.
Back to the original question about them being dumped at the mail stations. Direct advertising mail is and always has been very wasteful - but it also employs a lot of people. Direct mail response rates run from under 1% to maybe 2% in a well planned target market. This goes on day after day, it's just more obvious when it is something out of the ordinary - like the political mailings.
Hang in there, a few more weeks and it will be over. (For now.)
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New York, California, Pennsylvania, Florida
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