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Originally Posted by Talk Host
How do you find out about their "real life" record? I think we have come to distrust everybody who is running for office.
Any, yes, "top of the mind awareness" will cause people to go into the Hyundai store. That's why they advertise. If it didn't return results, they wouldn't do it.
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I look for the news articles that describe the candidates positions on various topics and if they are or have been an elected official I look at how they voted, etc.
I totally agree that those ads will get people into the dealership, but I think driving the vehicle and looking at the options first hand will sell the car. But then again, you can order a car on the phone and they will deliver it to you, not much hands on research there.