[billethkid]

just looking at the community as it progressed from the historic area, to Spanish Springs being built and the surrounding infrastructure and homes and Reina Sales Center, then widening 466 pushing Buena Vista and Morse Blvd South, then Sumter Square with new sales center and ditto all above and then further South to 466A and again the sales center moves with the center of gravity of the new construction as do the models and soon on to the new town center on SR 44.
Going from single wide trailers to ranches then designers and as the sales of these took off they entered into Premier.

All very calculated. All by most any measure totally successful (this does not mean 100% because nothing ever is).

Yes Schwartz may have planted the seeds but Gary Morse had the moxy to take the seed and update it's germination to match the needs of the current market. As the marketing 101 book says, find a need then fulfill it.

That the family has done.

The real measure of success will come when we see how well this entity continues when ever the family says....we're done and are gone. Only then will we really find out the true cost of keeping our new found piece of heaven in TV. Hopefully the developer planning has extended investments that are planned to be a part of the turn over to fund the massive infrastructure we all enjoy.

Yes, the family gets an A + on their report card. There are very many developers across the country that would like to have the Morse's slow season!!!

btk