Quote:
Originally Posted by tony
I suspect they have to decline other, higher paying ads to make room for the political ads.
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Tony is absolutely right. Radio and Television stations are required by federal law to give candidates the lowest unit rate available at the station. That is, if they ran an ad for Uncle Walter's pet shop at 2 a.m. on July 9th for $8, they have to give that rate to the candidate. "The lowest Unit Rate."
So, the car dealer who pays $150 for each ad has to be bumped to make room for the lowest unit rate payer.
Additionally, Radio and Television stations are forbidden by law to refuse to accept political advertising if they accept even one. If they do none, then they don't have to do any, but if they do even one, they have to do them all.
Most radio and television stations hate political ads. And, there is a ton of paperwork that has to be done by both the candidate and the station, then filed with the FCC. If you think it's a nightmare to watch them, you can't imagine the nightmare it is to run them.
JLK