Quote:
Originally Posted by golfnut
wow, I did not know that, any thoughts on why they should be given such a special advantage, the rate at 2 in the morning is not the same as 2 in the afternoon, why do they get this advantage and no one else....gn
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It's a complicated mess that has to do with the first amendment. Broadcast stations could easily make it difficult or impossible for one candidate or another to not be able to have equal access by manipulating the rates. So the FCC stepped in years ago and said, "in order to make it fair for everybody, you must charge them one rate....the lowest rate."
Some stations are getting around this rule by sort of "auctioning off" the lowest rate. It's complicated but the way it goes is, Client A negotiates a rate of $50 per spot. That's the lowest rate. But before it's sold, Client B steps in and says I want that spot and I'll pay $52. That's a new low rate. Then C then D and so on. Enter, now, the candidate and his low unit rate has been established by "D" who outbid A, B and C.
Complicated, HUH? You bet it is, and It's very closely watched by the FCC.