Quote:
Originally Posted by golfnut
why can't the rate for political be the same as the lowest for that hourly time slot for commercial, as opposed to 24 hours, i think i know the answer i'm just sayin'......gn
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Actually that's exactly what's happening now. Like everything else, the stations are figuring ways to go around the ruling. They are creating time blocks and establishing low unit rates for those time blocks saying they never sell political ads outside those time blocks.
However, this is also happening. Just because they have to charge the lowest rate, that doesn't mean the candidate has to PAY the lowest rate. So the bigger the campaign budget, the better the position.
Candidate A wants to be in the "Today" show for a low unit rate of $200. But candidate B says "I want that same slot and I'll pay $250." They go back to candidate A and say, "Wanna pay $300?"
In ads for national office, the voice of the candidate must appear somewhere in the ad.
All broadcast and print ads must, by law, display in certain size type exactly who is paying for the ad.
JLK
I'm over simplifying this, its a nightmare. Also, there is never any credit extended to any political candidate, not even for president. It's cash up front or no airtime.