Direct also told us that they wouldn't use the existing equipment in the re-sale we bought but needed to install new equipment. When the installer showed up he just turned on the existing receiver.
A possible reason they insist on a new cable is the direct tv antenna receives it's dc power through the cable and splitters in the line won't pass the power to the amplifier in the antenna but won't harm cable.
Getting direct tv from a dealer will have a different set of rules and prices.
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