I got a Kindle 3 for Christmas...and I love it. Don't want to read/subscribe to magazines, I just want to read a book and didn't mind the non-lending of Kindle, but now I think they do allow to any device for 14 days. Anyway, some of the things I really like is: lighter, thinner; easy to use; page turning is quicker than the nook; wider range of books Amazon just has more; better PDF support; text to speech; battery life (1 month as compared to 10 days w/nook). I'm sure I'll discover more to love, but that's what I came up with. Before getting my kindle, though, I read a LOT of reviews from techno geeks that were very helpful. Whatever your choice, I'm sure you'll enjoy it. I too would never have thought that I'd be using an electronic device instead of a real book.