As a long-time USAA customer (I guess at least 35 years, if not more) I frankly haven't even considered switching from them. I understand that new customers in Florida won't get anywhere near the deal I did in 2005, but being grandfathered-in works well for me!
You won't see them as a target of competetive advertisements; no one can beat them. It's true (and, IMO, rightly so) that not everyone can be a member; those who are are 99.9% happy!
SWR
