Where I used to live in N.J. there was a weekly paper, commonly referred to as "The Shopper" that was tossed in my driveway free of charge and was supported by local advertising.

This was the paper that regularly listed all the local doings of the community from bake sales to pancake breakfasts to club meetings. The major newspapers rarely did this unless there was something really newsworthy or of great human interest value about the event.

I realize that the developer would probably never allow an independent publication that diluted his advertising revenue base to operate in The Villages, but that is a shame because such a publication would be able to cater to the individual concerns of resident groups.