Billions of dollars are going into the football industry. That is what the last strike was all about. If the players were paid a pittance and the owners kept the lion's share, they would be talking about the greedy owners. I think they have reached an agreeable compromise.
Look at football as you would a business. Take The New England Patriots, for example. There are 54 players out on the field. Tom Brady is the leader (CEO) he has the responsibility of making the team run efficiently. I don't know what he makes but say it is 14 million. Is he any less of a CEO of some of these corporations that make 100 million? If he has a career ending injury, he can kiss his salary and his endorsements good-bye. Yet the CEO who makes 100 million will have a long working expectancy. (unless he falls out of his chair)