Quote:
Originally Posted by villagegolfer
Well, even big companies have humans working there that might want to show a little empathy.
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I don't (didn't) question that they showed empathy, nor that they made a patriotic and humanitarian gesture. My only contention is that the profit motive was still in play, which is not an evil or even bad thing. As a retired marketing manager with a Fortune 500 company, I am keenly aware of how you use any ethical means at your disposal to create a marketing edge, or to solidify and enhance your brand. The Clydesdales are unquestionably an Anheiser Busch icon and when used in any positive way they create good will for the company. Good on em!