This is a better way of viewing this situation. Proctor and Gamble is retooling their products because the "middle class" is quickly disappearing. I haven't met vey many "middle class" voters who would be content with accepting a handout, even a temporary handout. I had a period of unemployment in 1989 and refused both federal and state assistance and lived on my savings until I found employment six months later. I doubt I am alone in this thinking and beleieve there are thousands of stories like mine.

Britian welfare state is instructive and its civic discourse prescience.