Yes, it IS "cultural", and that is why it's being talked about here.
Our culture nurtures and throws its money at a lot of trashy behavior and crime.
If it's a money-making opportunity on a stage or field in the broadcasting world, the "dogs" licking their chops to make more money are right there salivating to make the deals.
"Falcons owner Arthur Blank did not want Vick on the Falcons, and after attempts to trade him failed, Vick was released. He signed with the Philadelphia Eagles and was reinstated in Week 3 of the 2009 season." (wikipedia)
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