I think that The Villages no longer buy TV time. Don't use billboards. Don't have salespeople that I have heard of or run into at open houses who pressure or even call you unless you ask them to. Don't do mass mailing. Probably haven't spent a penny on advertising in years unless you count their newspaper. The only place I can hear the song "Friendliest Hometown" is on their website.
Sweetie and I are always explaining to people back in Ohio just where in Florida that we live. They say..."Where is that?" or "What Village?" And then we tell them where it is in central Florida and how we enjoy it........until they start backing away. We do overdo it. I am sure they think we get five dollars a head.
In our new village we have four couples now that we have met who have moved here from the coastal areas in Florida.