Talk of The Villages Florida - View Single Post - To the people NOT happy with The Villages....
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Old 10-25-2011, 09:19 AM
Larry Wilson Larry Wilson is offline
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Default What marketing means

As a CEO, I got a free lifestyle visit. My friend who is is the VP of Purina just got an invitation to stay free at his convenience. That's marketing.

A few friends were golfing in Scotland and they all got invitations to stay free. They are also in conversations to get another golf pro to live here. They gave Nancy Lopez a great deal for her to live here. They have offered deals to many golf pros. That marketing.

When you get on every major news media by having a book tour, a governor, high profile Republicans, visit or A President to be, that is marketing. It doesn't just happen. It costs for the security, lodging for the entourage, meals, entertainment, transportation. That's all marketing. How about having FOX news broadcast from here twice. Have any idea what that cost or how many people that reached? That's marketing.

I get how anybody who is looking forward to moving here( I did too) or is new here or just loves it. Enjoy it.
Phone is ringing and I've got much to do today. Everyone have a great day!