There are probably two answers to that question. First, the Morse's are in the business of selling houses. The problem with them specifying solar panels on each and every Villages residence is that it might add $20-30,000 to the selling price. Based on thre average price of homes and villas here, that would jack up the price by as much as 20-25%. The law of supply and demand does work, and for sure a 25% increase in selling prices, particularly when compared to other housing options nearby or in other parts of Florida, would reduce demand for houses here in The Villages fairly significantly.

The second reason is that the current technology of solar panels isn't all that effective. I have a friend in South Florida who is committed to the "green movement" and completely covered the roof of his house with solar panels. When I asked how they were working he laughed and said, "...well, the pay off on them looks like it'll be about fifty years. And that's even with a substantial government subsidy that I took advantage of in installing them"